Admatic (Pty) Ltd – Programmatic Advertising Done Right!

Agencies

Let us make you look good! From the programmatic strategy right through to audience and data management and dynamic creatives all white labeled to your Brand.

Advertisers

We develop your entire programmatic strategy to target and reach the exact audience you are looking for with

in-depth reporting insights from our world leading technology experts.

Publishers

All services offered from yield management, audience extension, ad management and operations to ensure you attract the best advertisers for your sites

Programmatic Advertising Strategy

There are many different strategies that can be built for different brands, however, you need the right DSP, the right SSP, the right DMP with access to the best exchanges.

Advertising Objectives

The ideal audience is the one that responds to the objective of your ad, whether it is a CPM, CPA or CPL campaign, the success is measured by the percentage of your ads that achieve the desired objective.

The Programmatic Ecosystem

The ecosystem is a complex environment with interconnected players directing the flow of data and transactions. They can be separated into 3 categories: sell side, buy side and 3rd party. Real-Time bidding (RTB), also known as open auction or open marketplace, is the most common programmatic auction type.

Programmatic Advertising Formats

Display Ads

A type of online advertisement that combines text, images, gifs, animations, changing text, and all other rich media formats to market goods, services, games, betting, education and used in many other verticals. Banner ads are a common form of display ads that are frequently used for awareness campaigns.

Video Ads

Video advertising is the process of displaying ads, either inside online video content - usually before, during or at the end of a video stream, known as pre-roll, mid-roll or post-roll, or as stand alone ads. the majority of video ads are bought, sold and displayed programmatically.

Native Ads

Native ads take on the format or tone of the website they show on, with the goal of a seamless user experience. Responsive ads may show image or text formats. They automatically take on the qualities of the publisher's website, without any additional work on the advertisers part.

Social Ads

It Also known as social media advertising, is a type of digital marketing that uses social media platforms and networks to deliver paid advertisements to a specific target audience

Audio Ads

Digital audio advertising is the process of inserting ads into digital audio content in order to reach listeners. This allows advertisers to connect with audiences while they're already enjoying the content they love - be it music, podcasts or digital radio shows.

Out-Of-Home

C Digital Out-Of-Home (DOOH) advertising is defined as a marketing channel where promotional media is dynamically and digitally displayed in outdoor (out of home public spaces.

Some Faq’s

Work with a Dedicated Company

There are many questions and queries about this complex landscape of programmatic advertising, however here are few of the questions that come up rather often

Do you have access to Google ad Inventory?

Yes we do, along with many other traffic sources

Can you set up a private market place(PMP) and do guaranteed deals, or does all your business go through open auction?

A We can do all of the above and even set up a private auction if required.

Are you able to target local and global traffic and target certain countries and/or url's?

Yes we are able to that and various other targeting, such as audience segmentation and even as precise as weather targeting